Project details
Tenure:
Dec 2022 - Aug 2023
Client:
RuDo Wealth
Tool:
Figma, FigJam, Photoshop, Illustrator, Miro
Crafting seamless wealth experiences with strategic UI for RuDo Wealth that drives financial confidence
At RuDo Wealth, I led the design transformation by aligning user experience with business objectives in the fintech space. My role went beyond just pixels—I worked closely with stakeholders to deeply understand user behavior, financial workflows, and product needs. I built a scalable design system from scratch, which became the single source of truth for the entire product and was adopted across teams, ensuring visual consistency and design velocity.
I collaborated cross-functionally with founders, developers, and product managers, driving conversations around usability, conversion, and long-term product vision. My strategies included refining the user journey, simplifying complex financial data, and introducing intuitive UI patterns that improved engagement. I also took charge of hiring new design talent, carefully selecting creatives who could complement and elevate the design team’s standards.
From research to execution, I helped shape a product experience that made wealth management feel seamless, smart, and human-centric.
1. User-Centered Design: Putting People First
At the core of my design approach at RuDo Wealth was a deep commitment to user-centered thinking. I initiated user research sessions and gathered behavioral insights that revealed real pain points in financial decision-making. Instead of assuming what users needed, I co-created solutions by involving them early—through interviews, usability testing, and feedback loops.
This people-first mindset helped me simplify complex investment flows, declutter interfaces, and build a product that felt trustworthy and approachable. By mapping out end-to-end user journeys and designing with empathy, I ensured every screen had purpose—driving clarity, action, and confidence.
Design wasn’t just about aesthetics; it was about making financial tools usable and human. That focus made the product more accessible to both first-time investors and seasoned users alike.
2. Enhancing the User Experience with Smart Features
At RuDo Wealth, I focused on refining the UX through thoughtful, intelligent design choices that directly improved usability and engagement.
🔍 Key Contributions:
Personalized Dashboards: Designed dynamic layouts tailored to user goals, risk profiles, and investment history for a more relevant experience.
Goal-Oriented Flows: Streamlined investment journeys with step-by-step guidance, turning decision-making into a guided, stress-free process.
Smart Micro-interactions: Added intuitive tooltips, feedback animations, and contextual nudges to reduce confusion and increase task completion.
Data Visualization: Transformed raw financial data into digestible graphs and infographics, helping users grasp complex info in seconds.
Responsive Consistency: Ensured seamless interaction across mobile and desktop with pixel-perfect responsiveness and performance-focused handoffs.
🤝 Collaboration & Strategy:
Partnered with product and engineering teams to bring these features to life without sacrificing speed or performance.
Made data-driven decisions through usability tests and analytics reviews to prioritize what actually mattered to users.
The result? A fluid, intuitive product experience that not only looked great—but felt smart, useful, and empowering.